The Denver Broncos and Centura Health have announced a 10-year partnership and naming rights arrangement for their training facility.
ENGLEWOOD, COLORADO – The Denver Broncos announced a 10-year partnership with Centura Health as their official healthcare partner and naming rights holder for their training facility, the Centura Health Training Center, on Monday.
“We’re excited to team up with Centura Health as part of this significant partnership highlighted by our training facility naming rights and, most importantly, a shared commitment to serving our community,” Damani Leech, the president of the Denver Broncos, stated “Century, which is only a short distance from our facility, is a hometown organization that shares the Broncos’ values of prioritizing health and wellness for all Coloradoans.” We look forward to a strong and meaningful partnership with Centura, working together on a range of initiatives to have a positive effect in our communities.
Headquartered in Centennial, Colo., Centura will receive prominent visibility throughout the year, and will collaborate with the Broncos on numerous community and employee engagement opportunities. The health system has a 148-year legacy of delivering whole person care across Colorado, western Kansas and northern Utah.
Centura has committed to a donation of $100,000 to the Denver Broncos Foundation above and beyond its agreement with the team, and will continue to support the Foundation for years to come as shared priorities and initiatives are identified in support of healthcare equity.
“We share an enduring commitment to mission and core values, a pioneering legacy and a strong history of fabled accomplishments,” said Peter D. Banko, Centura Health President & CEO. “The announcement of this new and exciting partnership is only the beginning of what these two longstanding Colorado organizations can do together. I am most excited about working closely together to activate this powerful relationship today, tomorrow and in the years to come in service to our neighbors, our communities and our mutual fans.
Centura’s agreement with the Broncos includes considerable media and marketing assets, including as prominent signs at the training site and brand recognition as the official sponsor of the Broncos’ injury report. Centura’s logo will be shown on the Broncos’ media background during non-gameday press conferences, as well as in different areas inside Empower Field at Mile High. Centura received assistance from Legends with the collaboration agreement and activation plan.
The Centura Health Training Center will be home to the three-time Super Bowl champion Denver Broncos, one of the most successful clubs in NFL history. The state-of-the-art training facility, located in Englewood, Colorado, has undergone more than $60 million in modifications since 2014 to ensure it remains one of the finest facilities in all of sports.
Centura Health Training Center includes a 115,000-square foot fieldhouse constructed in 2014, a revamped strength & conditioning complex built in 2004 and a nearly 30,000 square-foot expansion to the primary building in 2018. In all, the facility includes four full-length practice fields along with completely modernized football areas featuring the latest technology and amenities, including an upgraded training room, team auditorium & meeting rooms, commercial kitchen and more.
Hosting the Broncos’ training camp for the 21st consecutive season in 2023, Centura Health Training Center has welcomed thousands of fans annually for summer practices while hosting numerous corporate and community events each year.
Centura Health unites individuals, families, and neighborhoods across Colorado and western Kansas through its Vision of a whole and healthy community, neighborhood, and life. Its caregivers enhance whole-person care and make the greatest health care in the region accessible. More information is available at www.centura.org.
