Aryna Sabalenka, the world No. 1 in women’s tennis, has signed a massive $87.6 million endorsement deal with a leading sports brand. This lucrative contract solidifies her as one of the highest-paid athletes in the sport, reflecting her rising global influence following a stellar 2024 season that saw her claim multiple Grand Slam titles. Sabalenka’s new deal includes a wide range of endorsements, including apparel, footwear, and tennis equipment, and will play a pivotal role in promoting women’s tennis worldwide.
The contract also highlights Sabalenka’s growing marketability, as she continues to dominate the tennis scene while engaging with fans and younger athletes through grassroots programs supported by the brand. Sabalenka expressed her excitement, noting that this partnership represents not only her achievements but her future impact on the sport.
This deal mirrors the growing trend of high-value contracts in women’s sports, showcasing the increasing recognition and financial opportunities for female athletes on the global stage.