The shares of SiriusXM (SIRI) increased on Wednesday, one day after the company announced that it had inked a multi-year contract with Alex Cooper that would begin in 2025. The well-known podcaster is giving her “Call Her Daddy” show and the rights to sell ads on her Unwell Network to a satellite radio business.
The deal, according to CNN, is for three years and worth $125 million, double her current arrangement with Spotify Technology (SPOT).2
Cooper is host and executive producer of the “Call Her Daddy” podcast, which offers unfiltered advice on relationships, health, culture, and more. SiriusXM calls Cooper “the world’s leading female podcaster.”
SiriusXM Says Deal Features ‘Strategy for Exclusive Content’
The company said the agreement “features a comprehensive programming development strategy for exclusive content with SiriusXM, expected to begin rolling out in 2025.”
SiriusXM President and Chief Content Officer Scott Greenstein said the addition of Cooper “perfectly aligns with the content that SiriusXM subscribers have come to love and expect from us.”
Shares of SiriusXM closed 6.9% higher Tuesday after the announcement and were up a further 2.3% to $3.32 as of noon ET. Still, they are down almost 40% this year.
