Leeds United chairman Paraag Marathe believes the value of the club’s new partnership with soft drinks giant Red Bull could be ‘the difference’ between keeping a sought-after player and being forced into a sale.
Visit Shots! now
Marathe held court with The Athletic following Leeds’ play-off final defeat by Southampton, discussing at length the particular details of United’s new partnership with Red Bull.
Leeds have signed a front-of-shirt sponsorship agreement with the company, whilst also agreeing to a minority stake acquisition in the club by the energy drink conglomerate.
While chairman Marathe was reluctant to disclose the specific figures regarding Red Bull’s investment, he did state their position was a ‘significant minority stake’ in the club, which could mean anything below 50 per cent. However, it is almost certain Red Bull’s stake in Leeds is much lower given Marathe’s admission that some investors have invested a greater percentage for a larger chunk of the club.
